Vita Liu

Vita Liu is a seasoned marketing professional with extensive experience in demand generation and digital marketing. Currently serving as the Director of Demand Generation at SourceScrub since May 2021, Vita has previously held significant roles such as Director of Digital Demand Generation at Zenreach and US Online Marketing Lead at Bynder. Earlier career highlights include positions at Webdam, pHin (ConnectedYard Inc), and 11 Main, where Vita focused on managing marketing campaigns, analyzing performance data, and optimizing strategies. With a strong background in marketing analytics developed during tenure at HP, where Vita led the marketing attribution solution, Vita possesses a robust skill set rooted in both strategic planning and execution. Vita holds an M.B.A. in Marketing and Finance from Santa Clara University and a B.S. in Public Relations from The University of Texas at Austin.