Darryl Choo

Darryl Choo is a seasoned professional in the advertising and media industry, currently serving as the Business Director for International at South China Morning Post since April 2021, overseeing advertising in Asia (excluding Greater China) and leading client partnerships. Choo also holds a position on the AdTech & Innovation Council for IAB Southeast Asia and India since April 2023. Previous roles include Sales Director for Inskin Media, managing Asia sales and leading teams in Southeast Asia and Hong Kong. Choo’s expertise extends through various esteemed organizations, including BBC Global News as an Account Manager, Sony Pictures Entertainment Networks as a Senior Account Manager, and SPH Magazines Pte Ltd as a Senior Account Manager for regional account management. Choo's educational background includes a Bachelor of Arts in Business Administration from the University of Portsmouth and an International Advanced Diploma in Business Administration from Informatics Education Ltd.