Sydney Perez

• Videography & Photography: Capture and produce engaging video and photo content for use across social media platforms, websites, YouTube and internal uses.

• Content Editing: Edit videos and photos, ensuring all content meets brand guidelines and is optimized for different platforms as requested.

• Social Media Content Creation: Work closely with the Digital Marketing Strategist to capture compelling content that resonates with our target audience based on their content calendar and timelines.

• Creative Collaboration: Collaborate with team members across marketing and outreach to brainstorm, conceptualize, and execute creative campaigns and projects.

• Project Management: Manage and prioritize content production schedules to meet deadlines and ensure timely delivery of materials.

• Brand Consistency: Ensure all content aligns with the brand’s visual identity and tone of voice across all platforms and media.

• Content Optimization: Stay current with best practices for digital content creation, including trends, platform algorithms, and audience engagement strategies, to maximize reach and impact.

• Equipment & Software Management: Oversee the use and maintenance of video and photography equipment, as well as editing software such as Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, etc.).