Kelly Jackson

Kelly Jackson is an accomplished professional with extensive experience in digital product marketing, user experience, and customer-centric strategies. Currently serving as Director of Digital Product Marketing GTM and Director of User Experience at Southern Glazer's Wine & Spirits, Kelly oversees a team focused on improving user experiences through customer feedback and qualitative research. Previous roles include managing the Voice of Customer program at the same company and e-commerce success as the owner of Dandy Lion Paper, where revenue significantly increased through strategic business pivots. Kelly's background also includes leadership positions in customer experience and loyalty at leading retail organizations such as Tiffany & Co. and Chico's FAS, coupled with a strong foundation in marketing from earlier roles in healthcare and music industries. Kelly holds a Bachelor of Science in Design Arts from Drexel University and an MBA from Nova Southeastern University.