Rylynn Howell

Rylynn Howell is a seasoned professional with extensive experience in analytics and commercial strategy within the beverage industry. Currently serving as Senior Director of National Accounts Capabilities Transformation at Southern Glazer's Wine & Spirits since August 2015, Rylynn leads initiatives that enhance customer development through data integration, advanced analytics, and Joint Business Planning tools. Previous roles at Southern Glazer's include Senior Director of Commercial Analytics New Ventures, where Rylynn contributed to the launch of a Hemp-Derived CBD product portfolio, and Senior Director of Analytics Innovation & Integration, focusing on transformative analytic capabilities. Prior to Southern Glazer's, Rylynn held key positions at Bacardi and NielsenIQ, with a strong foundation in marketing analytics and client engagement. Rylynn holds an M.B.A. and a B.S. in Marketing from Azusa Pacific University.