Anita Hockin has extensive experience in digital strategy and management, having served in key roles such as Non Executive Director at Southern Housing and Digital Proposition and Strategy Director at Hoxby. Notably, Anita spent significant time at Lloyds Banking Group, where positions included Digital Director for Halifax, Digital Product Director for Mortgages and Insurance Journeys, Head of Digital for Halifax, and Head of Mobile. Prior experience includes serving as Head of Internet at Lloyds TSB and Director of Direct Sales & Marketing at Affinity Internet Holdings Plc. Anita holds a Business Studies (BA) 2i degree from Bournemouth University and attended Dunottar School.