SouthTrade International
Ben Smith is currently serving as the State Manager at SouthTrade International since January 2024. Prior to this role, Ben held various positions at Diageo from January 2011 to January 2024, including National Account Manager, National Promotions Manager, Field Sales Manager, Key Account Manager, and Key Account Executive. Ben also worked as a Business Development Manager at Coca-Cola Enterprises from August 2009 to August 2010 and at Diageo from October 2005 to April 2009. Ben holds a Bachelor of Business in Business Administration and Management from the University of the Sunshine Coast, where Ben studied from 2001 to 2003, and completed their secondary education at St Columban's College from 1996 to 2000.
SouthTrade International
SouthTrade International is an entrepreneurial and progressive sales, training, and marketing company. Our primary business objective is to drive long-term success for premium beverage brands across Australia. SouthTrade has a strong distribution and sales network allowing us to reach customers Australia-wide. On the forefront of the industry, SouthTrade prides itself on being an innovator in the training and drinks education space. Southtrade is led by an experienced team that have worked on premium brands globally. With a diversified approach to everyday business and close-knit family culture, SouthTrade is a respected brand building leader in the drinks market. Our Vision- To be Australia’s most influential spirit specialist. Our focus is building great brands through education platforms, memorable experiences and valued partnerships. Southtrade International is an agile, creative and entrepreneurial business; representing some of the world’s most exciting and cutting-edge spirit brands. Our passion is to educate and inspire bars, retailers and consumers with drink solutions that build our businesses.