Briana Strother

Briana Strother serves as the Digital Experience Enablement Manager at Southwest Airlines, leading the Digital Experience Enablement team and overseeing the digital transformation in marketing automation and personalization while developing scalable solutions for long-term success. Prior to this role, Briana worked as Marketing Director and Senior Marketing Manager at Wellby Financial, where responsibilities included leading a marketing operations team and developing digital advertising strategies. Additional experience includes senior marketing positions at Conn's HomePlus and francesca’s®, focusing on digital marketing, email campaigns, and cross-channel strategies. Briana began a career in marketing as a copywriter at Targetbase and JCPenney, contributing to various high-impact projects. Briana holds a B.A. in English and Business Management from the University of North Texas.