Greg Hughes

Senior Manager - Loyalty, Customer, & Campaign Analytics at Southwest Airlines

Greg Hughes is a seasoned professional in product management and analytics, currently serving as the Manager of Product, Customer, and Loyalty/CoBrand Analytics at Southwest Airlines since November 2019, following a progression of roles including Manager of Ancillary Product Performance and Business Consultant for Business Intelligence. Prior experience includes founding Plein Air Agency, where responsibilities encompassed media and analytics, and a position as Realtime Media Supervisor at Levenson, with a focus on digital media planning and campaign strategy. Additional roles include Senior Digital Metrics Analyst at TMP Worldwide, Senior Internet Marketing Consultant at Rise Interactive, and Financial Analyst at both American Airlines and Northern Trust. Greg Hughes holds a Bachelor's degree in Finance from Oklahoma State University.

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