Ryan Green serves as Executive Vice President and Chief Commercial Officer for Southwest Airlines, the nation's largest airline in terms of passengers carried. He provides executive leadership to the Company's Commercial Departments, including: Commercial Planning, Customer Experience & Engagement, Marketing, Revenue Management & Pricing, and Southwest Business, the Company's sales organization.
Ryan is a 20-year Southwest veteran and has served in a number of capacities, most recently as Chief Marketing Officer for five years. He is a passionate advocate for the Southwest Airlines brand and is responsible for bringing many revenue generating initiatives and product enhancements to the market. He led the revamp of the airline's award-winning Rapid Rewards program, and introduced industry-leading Customer flexibility benefits, including the fact that Southwest Flight Credits and Rapid Rewards Points never expire, as well as a more flexible fare with Wanna Get Away Plus. He and his Teams have paved the way for future onboard product enhancements, including onboard power for Customer's devices, and he oversaw the redesign of the inflight entertainment and connectivity experience.
As Chief Marketing Officer, he helped guide the digital transformation of the Marketing Department's go-to-market capabilities, and significantly advanced the shopping, booking and day-of-travel digital experience for Southwest's Customers.
Ryan received a bachelor's degree in Marketing from Texas A&M and serves on the University's Mays School of Business Dean's Advisory Board. He also is a member of the CMO Advisory Board of Ridge Ventures, an early-stage venture capital firm in Silicon Valley.
Ryan and his wife, Mary, reside in Dallas, Texas, and they have three boys. They enjoy traveling together, and are active in charitable organizations in the Dallas area.
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