Whitney Eichinger

Managing Director of Culture & Engagement at Southwest Airlines

Eichinger left Southwest in 2014 to pursue a role at Ford Motor Co. At Ford, she developed a new communications strategy for Ford's quarterly financials and handled the company's communication for general counsel. In 2016, Eichinger joined the Rock Family of Companies where she was most recently the Vice President, Communications for Rock Ventures and Bedrock, the commercial real estate investment firm owned by Dan Gilbert, Founder and Chairman of Quicken Loans and the Rock Family of Companies, and Chairman of the Cleveland Cavaliers. In this role, she worked collaboratively with the more than 100 businesses in the Rock Family of Companies to share Detroit's success story through the media and through team members in an effort to rebuild the narrative of Detroit. Eichinger led communications alongside private and public partners for the Detroit's bid for Amazon's HQ2 and she created a communications team within Bedrock to further establish the company's reputation in Detroit and across the country.

Eichinger has a Bachelor of Arts degree in Journalism from the University of Texas at Arlington.



  • Managing Director of Culture & Engagement

    Current role

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