Santiago Maldonado Cantón

Santiago Maldonado Cantón currently serves as the Growth Lead for Mexico at SOUTHWORKS, focusing on business development and market expansion in Mexico and LATAM. Prior to this role, Santiago held various positions at Snap Inc., including Program Manager & Community Development Lead for Mexico Student Programs, where a successful initiative led to the publication of over 1,000 AR creations with significant audience reach. Santiago also served as Global Ambassador Project Manager, overseeing a team dedicated to growth and cultural insights, and was the first representative for Snap Inc. in Mexico and Latin America. Earlier experience includes a role in product planning at General Motors. Santiago holds a degree in International Business from Universidad Iberoamericana, Ciudad de México.