Vudoo
Paul Blackburn serves as the Chief Strategy Officer at Vudoo since March 2025, focusing on enhancing platform capabilities for seamless shopping experiences. Previously, Paul held multiple leadership roles at News Corp Australia from June 2015 to April 2025, including Director of Commercial Data & eCommerce and Director of Commercial Data, Video, & Product, overseeing digital product propositions. Earlier experience includes various managerial positions at NewsLifeMedia, Pacific Magazines, and mcm entertainment, contributing significantly to sales and digital revenue initiatives. Paul earned a Bachelor of Business in Advertising and Promotions Management from the University of Technology Sydney and completed the Higher School Certificate at St Ives High School.
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Vudoo
Since its beginning, Vudoo has been striving to transform the way the world watches videos. As a global pioneer of interactive video technology, Vudoo’s SaaS platform enables users to turn video content into clickable, shoppable, and measurable experiences. With a presence in Australia, the US, and the UK, Vudoo has helped major brands such as Monash, Westpac, R U OK?, and the ATO create interactive videos that inform, educate and connect with their audience, empowering them to take video engagement to a whole new level.