Paula Guedes

Paula Guedes has over 16 years of experience in trade marketing, having held significant roles at leading companies such as Sovena Group, JBS, and BRF. Since November 2015, Paula has served as Trade Marketing Manager for Brasil and Portugal at Sovena Group, overseeing various marketing initiatives. Previous roles include Senior Trade Marketing Analyst at JBS, where responsibilities included planning promotional actions and managing budgets, and multiple positions at BRF, where Paula contributed to the restructuring of marketing tools, category management, and the successful execution of award-winning campaigns. Paula holds an MBA in Marketing from FGV and has furthered education with an MBA Extension in Global Marketing & Strategy from UCLA. Additional qualifications include postgraduate studies in Psicanálise and a background in Graphic Design and Arts.