Genevieve Vannoote

Genevieve Vannoote is an accomplished professional with extensive experience in innovation, media strategy, and business development. Currently serving in Innovation & Media Strategy at The National Lottery since April 2024, Genevieve also holds the position of Business & Strategy Director at Space, overseeing a team of 25 and managing client business units with a focus on strategy, innovation, and planning. As the founder of Communication-Strategist, Genevieve specializes in marketing ROI consulting, while previous roles have included positions at Mindshare, Saatchi & Saatchi, and Leo Burnett Media Europe, among others. Genevieve's educational background includes studies in communications, political sciences, and an immersion in Dutch at Ceran, complemented by additional training from Vlerick Business School.