Mohamed M.

Mohamed M. has held various digital marketing roles since 2015. Mohamed began their career as Digital Marketing Manager at Fath Union Sport - FUS, where they developed the digital marketing strategy and was overall responsible for digital brand management and the club identity. In 2019, they took on the role of Digital Marketing & Content Executive at Actility, where they planned and implemented the traffic acquisition strategy for Actility.com across digital channels. In 2020, they became Senior Digital Marketing Manager at Shippeo, where they drove the vision and managed the annual paid advertising strategy across multiple paid channels, managed a 6-figure annual paid acquisition budget, and worked on enhancing lead generation, MQLs, SQLs, deals, and ROI. In 2022, they became Growth Marketing Manager at Shipup and Digital Marketing Manager at Spacelift. At Shipup, their main challenges included leading, managing, and executing full-funnel performance marketing campaigns across a range of channels. At Spacelift, their main challenge was to manage digital marketing campaigns.

Mohamed M. has a diverse educational background. Mohamed completed a Bachelor's degree in Marketing & Communication from the International Institute for Higher Education in Morocco (IIHEM) from 2009 to 2014. Mohamed then went on to pursue a Master of Science (M.Sc.) in Global Marketing Management from Virginia Commonwealth University from 2014 to 2015. Most recently, they earned a Master of Business Administration - MBA in Digital Marketing Strategy from EMLV - École de Management Léonard de Vinci from 2018 to 2019. In addition, they have obtained various certifications from CXL Institute, including Optimizing your Martech Stack, Technical SEO, A/B Testing Mastery, Advanced Experimentation Analysis, Appled Neuromarketing, Building and scaling CRO programs, CXL Certified Optimizer, Copywriting and product messaging, Form optimization, Google Ads, Google Analytics fundamentals, Google Tag Manager fundamentals, Heuristic analysis frameworks for conversion optimization audits, Landing page optimization, LinkedIn Advertising, Personalizing for conversion, Psychology and neuroscience for CRO, SEO driven editorial calendar, Statistics for A/B testing, and YouTube ads.