Callum Sergison

Callum Sergison is a seasoned digital marketing professional with extensive experience in various roles related to digital investment and account management. Currently serving as Digital Excellence Lead for Asda at Spark Foundry since April 2022, Callum previously held positions such as Investment Director at MG OMD, Investment Account Director at Manning Gottlieb OMD, and Account Director at Carat, focusing on display activation and government media. Callum started in digital planning and buying at MediaCom and gained foundational skills through internships at MEC. Callum's educational background includes a BA Hons in Media and Sociology from the University of Brighton, along with early academic training at Farnborough Sixth Form College and Salesian College Farnborough. Additionally, Callum completed the Google Squared Digital Marketing programme, enhancing expertise in digital marketing strategies.