James Barrera

James Barrera is an MBA Candidate at the Quinlan School of Business, Loyola University Chicago, with a professional background in performance media and marketing. Currently serving as Associate Director of Performance Media at Spark Foundry since August 2021, James has successfully led strategic paid media initiatives for notable clients including DGIC Ice Cream Brands and Dairy Queen, significantly improving return on ad spend and client growth. Previous roles include Manager of Performance Media and Content and Brand Manager, where James advanced brand awareness and optimized marketing strategies across various platforms. James' earlier experience includes positions at MC Machinery Systems Inc. and Mr. David's Flooring International, where marketing strategies were developed and executed to enhance brand visibility and drive sales. A graduate of Purdue University with a Bachelor's Degree in Management focused on Marketing, James has a solid foundation in business principles complemented by ongoing education in marketing.