SparkToro
Rand Fishkin is the co-founder and CEO of SparkToro since 2018. Prior to that, they founded SEOmoz in 2003 and served as the CEO until 2014. Rand also co-founded Inbound.org in 2011 and sold their share to Hubspot in 2014. In addition, Fishkin worked as a consultant at Outlines NorthWest from 1999 to 2004.
Rand Fishkin attended Newport High School from 1993 to 1997. Rand then went on to enroll at the University of Washington, where they studied finance from 1997 to 2001.
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SparkToro
SparkToro™ is a new software company from Moz founder, Rand Fishkin. Their mission is to make it easier to discover the websites, blogs, podcasts, social accounts, and publications that reach your audience.They created SparkToro to help people do better marketing. Specifically, they want to assist organizations of all kinds to quickly andaccurately identify where their audience spends time and pays attention, so marketing efforts can be better targeted and more effective. They think it sucks that so much of web marketing today is “buy ads on Facebook and Google.” That duopoly makes marketing less creative, less interesting, and less fruitful. It’s great for Google and Facebook’s bottom line, but that’s where the benefit ends.