Dustin Nicholson

Dustin Nicholson serves as the Director of Global Event Retail Operations at Spartan Race, Inc. since September 2015, overseeing merchandising, operational, and staffing aspects of global retail while managing the Merchandise Sales Team. Additionally, Dustin has been the Concert Production Manager for Brewery Ommegang since September 2011, leading the successful execution of a summer concert series with an average of 6 performances and up to 8,500 attendees each year, and has held the same position at Beak & Skiff Apple Orchards since May 2019, managing a series with 15 performances and up to 4,500 attendees. Educationally, Dustin holds an Associate's degree from Jefferson Community College and has studied at the State University of New York at Plattsburgh.