Natalie Walby

Natalie Walby is an accomplished professional with extensive experience in growth and partnerships, currently serving as Group Director at SPCSHP since November 2022. Previously, Natalie held the position of Director of Strategic Growth at Huge from January 2017 to October 2022, and provided consultancy services in strategy for the National Football League (NFL) in early 2020. In addition, Natalie contributed to Adcraft Detroit as a Young Professional Committee Member from June 2016 to June 2019, and worked as an Account Manager at Carbon Media Group from December 2014 to January 2017. Early career experience includes a role as Executive Team Leader of Guest Experience at Target from July 2013 to December 2014. Natalie holds an MBA in Corporate Strategy & Operations from the University of Michigan - Stephen M. Ross School of Business and a B.B.A. in Marketing from Oakland University.