SPD Swiss Precision Diagnostics
Bartosz Kicinski serves as the Chief Marketing Officer at SPD Swiss Precision Diagnostics since October 2024. Prior to this role, Bartosz Kicinski accumulated nearly two decades of experience at Procter & Gamble, where significant contributions included positions as Senior Brand Director for Personal Health Care Europe, leading a portfolio with over $500 million in retail sales and launching ZzzQuil Europe as the top sleep brand. Additional roles encompassed Associate Brand Director and Franchise Leader for Vicks Europe, focusing on strategy, innovation, and full communication toolboxes within a joint venture environment with Teva. Earlier positions included Marketing Director for PGT Healthcare Poland, Marketing Manager for PGT Healthcare Central Europe, and various roles in Oral Care marketing. Bartosz Kicinski holds a Master’s degree in Quantitative Methods in Economics from SGH Warsaw School of Economics.
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SPD Swiss Precision Diagnostics
SPD Swiss Precision Diagnostics GmbH (SPD) is a world leader in the research, design and supply of advanced consumer diagnostic products. SPD was formed in 2007 as a joint venture between Procter & Gamble (P&G) and Alere (now a part of the Abbott group, since October 2017). At SPD we are committed to advancing personal health and well-being, and answering the needs of our consumers, through a continuing flow of new and innovative products. Our research centre is at the cutting edge of innovation, and is fully engaged in the development of reliable diagnostic products to empower women on their reproductive journey. SPD brands are recognised the world over as providing accurate home pregnancy and fertility monitoring tests. Brands such as Clearblue® have earned a global reputation for accuracy, reliability and simplicity - features welcomed by consumers as well as by doctors working in family medicine. Our products are designed to give a better understanding of reproductive health and invaluable guidance in family planning. Our mission is to empower women on their reproductive journey, by offering products which are accurate and easy to use to give them confidence in their result. SPD’s headquarters is in Geneva, Switzerland, and our Innovation Centre is in Bedford, UK. We also have a site in Shanghai, China. SPD employs more than 180 people.