Carine Veyrat

Carine Veyrat currently serves as the Global Leader (VP) of Digital Marketing & CRM at Specialized Bicycle Components, where responsibilities include building and executing the global digital marketing strategy. Previously, Carine held significant roles at Amer Sports Corporation, including Global Director of Digital Marketing & Services, overseeing the implementation of marketing strategies for multiple brands, and Head of D2C Ecommerce EMEA, managing P&L for the ecommerce division. Additionally, Carine co-founded Genetic.io as Chief Commercial Officer and has extensive experience in digital marketing and sales across various industries, including positions at Hertz and Europcar. Carine holds a Master's degree in Business Administration from Clermont School of Business and has a solid educational background in commerce and management.