Erik Nohlin

Erik Nohlin is a seasoned design professional with extensive experience at Specialized Bicycle Components, where roles have included Leader of Design for Globe, Design Leader for Equipment, and Creative Director for the Sagan Collection. Notably, Erik developed a comprehensive brand strategy for Peter Sagan's collection, establishing a long-term design vision and visual identity. Leadership in designing performance road bikes, including a successful transition of a comfort endurance model to a high-performance race bike, exemplifies Erik's innovative approach. Previous experience includes founding the Specialized Adventure gear initiative and serving as a senior industrial designer with victories in design awards. Erik holds an MFA in Industrial Design from the University of Gothenburg.