Adam Kennedy

Adam Kennedy has a strong background in digital marketing and e-commerce. Adam started their career in 2004 as a Marketing Assistant at Healthy Direct, where they played a key role in growing the company's online sales. Adam then took on various roles at Healthy Direct, including Marketing Executive and Ecommerce Manager, where they oversaw website maintenance and development. In 2008, they joined Healthspan as an Ecommerce/Digital Marketing Manager and later became the Head of Digital Marketing. At Healthspan, Adam managed multiple websites and integrated online and offline marketing campaigns. Adam also worked at IEB Trading Limited as a Customer Acquisition Manager, where they focused on acquiring new customers. In 2014, Adam joined Genting Alderney as an Acquisitions Manager, where they managed a team and developed successful marketing campaigns. In 2015, they moved to IEB Trading Limited as a Head of Ecommerce and was responsible for online content and SEO. In 2018, Adam joined Specsavers as a Web Content & UX Lead. Throughout their career, Adam has demonstrated expertise in SEO, online content strategy, campaign execution, and team management.

Adam Kennedy's education history includes a Diploma in Digital Marketing from IDM (2007-2008), a BA (Hons.) in Business Administration with a focus on Marketing, Advertising, Finance, and Business Studies from the University of Brighton (2000-2004), and schooling at Elizabeth College from 1992 to 1999. In addition, they have obtained various certifications in areas such as Content Marketing, YouTube Marketing & Optimization, Advanced SEO, Google Data Studio, Local SEO, Contentsquare Expert, Contentsquare Fundamentals, Analytics Insights, Conversion Optimization, SEO Standard, and Advanced Google Analytics.