William Kiefer

William Kiefer has a strong background in digital sales, marketing, and category planning across various companies such as Spectrum Brands, Inc., Amazon, and Sunglass Hut. With a Bachelor's degree in Business and Spanish Language, William has successfully led strategic initiatives to drive sales growth, margin increase, and optimal inventory service levels. Known for their consumer-centric approach and analytical skills, William has consistently achieved positive trends and sales growth within the Ray-Ban and Premium & Accessible Fashion categories. Their expertise in brand management, inventory optimization, and communication administration have contributed to their successful track record in the retail industry.