Shawn K. McCloud

Shawn McCloud is a faculty member in the College of Business at Wilmington University (DE) and has worked with Spectrum on numerous engagements since 2007. He has 25-plus years of extensive, and progressive, financial, marketing, and operations analysis in the casino gaming and hospitality industry.

Prior to working in academia McCloud held various analytical roles throughout his career and his collective experiences span through all facets of gaming resort operations – covering all casino gaming, marketing, food & beverage, hotel/rooms, and all other general and administrative areas of organization – and his active involvement in operations has been performed at all levels – from front-line to executive/corporate levels – which gives him comprehensive knowledge, and a thorough understanding, of the full-circle of casino gaming and hospitality industry operations.

McCloud has extensive experience in customer database analytics; evaluation and formulation of database marketing programs, promotional offers, and marketing campaigns; strategic marketing planning; competitive marketing analysis and research; creating and implementing performance goals and related benchmarking tools and standards; creation of yield management models and related reporting; financial and strategic planning; budgeting and forecasting models; planning, organizing, and preparation of operating and capital budgets; labor performance and payroll analysis; establishment of effective complimentary guidelines and related reporting; preparation of litigation support and valuation models; research and preparation of economic impact, feasibility, and market impact studies relating to a multitude of gaming operations and jurisdictions; along with the creation of a multitude of ad-hoc analyses, management tools, and presentations.

In the past, McCloud held the positions of Vice President of Analysis with Spectrum Gaming Group; Vice President of Strategic Planning and Analysis with The Cordish Company / Gomes+Cordish Gaming Management; Executive Director of Financial & Marketing Analysis with Tropicana Casino and Resort in Atlantic City; and also a variety of finance related and analytical roles with both the Tropicana and Trump Taj Mahal in Atlantic City.