Hill Stark, PhD

Hill Stark, PhD, has a diverse work experience spanning various industries. Hill began their career as a Corporate Sales Development employee at Omni Hotels in 2010 before transitioning to a marketing role as a Marketing Manager for the 801 Restaurant Group from 2011 to 2013. During this time, Hill was responsible for managing marketing efforts, executing a company rebrand, overseeing brand growth, and managing the company's website, email campaigns, and social strategy.

In 2013, Hill joined Standing Dog Interactive, LLC as a Client Services Manager, where they managed high-touch relationships for clients in the hospitality industry. Hill'sresponsibilities included project management, reporting, client renewals and expansions, SEO, paid media, and content strategy. Hill relied heavily on Google Analytics for insights and utilized Google Ad Manager and Marketo for client initiatives.

From 2014 to 2018, Hill worked at the University of North Texas as a University Lecturer and Market Researcher. Hill'srole involved conducting market research on millennials' use of social media platforms for brand engagement, which was presented at international conferences. Additionally, Hill created curriculum, taught in the MS of Information Science program, copy-edited textbooks, and served as a peer-reviewed journal editor.

In 2020, Hill joined Balto as an Enterprise Customer Success Manager. Hill was responsible for driving adoption and expansion of software for SAAS clients in the health insurance selling space. Hill achieved a 92% retention rate, integrated CRM and project management software, and ensured successful client outcomes.

Currently, Hill serves as the Manager of Data Analytics at Spectrum Labs. Hill has crafted reporting dashboards for real-time insights and access to all SAAS clients' data. Hill collaborates with various teams to deliver internal and external action-driven metrics. Hill frequently presents to C-Suites on the clients' platform health, develops ML models for potential automation, and reduces manual efforts for content moderation teams by up to 80%.

Hill Stark, PhD, has a diverse education history. Hill first attended the University of North Texas, where they completed their degree in Hospitality Management. Moving forward, they pursued a Master of Business Administration (MBA) with a focus on Marketing at the University of Missouri-Kansas City. Dr. Stark then returned to the University of North Texas, where they attained their Doctor of Philosophy (PhD) in Information Science & Data Science. In addition to these academic accomplishments, they have a certification in Google Analytics.