Spectrum Reach
Jamie Herstein is an accomplished marketing professional with extensive experience in the media and communications industry. Currently serving as Senior Manager of Category & Client Development at Spectrum Reach since April 2010, Jamie has spearheaded enterprise-wide sports and news marketing strategies, significantly contributing to high-profile campaigns across major sports leagues. Prior roles include Product Marketing Manager and Marketing Specialist, where Jamie developed impactful sales tools and marketing collateral, achieving notable revenue growth for TWC Media. Previously, Jamie held positions at Sirius XM Radio, where online retail operations were managed, and at Lycos.com as an Account Manager, generating substantial billings from an impressive client roster. Jamie earned a Bachelor of Arts in Psychology from the University of Michigan.
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