Lisa Smith

Lisa Smith is an experienced advertising professional with a strong background in digital marketing and account management. Currently serving as a Digital and Advanced Advertising Account Planner at Spectrum Reach since April 2015, Lisa has effectively translated customer advertising objectives into data-driven strategies that exceed client expectations. Previous roles at Spectrum Reach included Digital Account Specialist and Account Executive, focusing on maximizing account profitability and enhancing client relationships. Prior to Spectrum Reach, Lisa worked as a Digital Media Buyer at Tipping Point Communications and as a Digital Account Executive at DAC Group, where expertise in various media types and digital marketing strategies was developed. Lisa's early career as a Sales Account Executive at the Democrat and Chronicle highlighted skills in lead generation, account management, and successful sales performance, consistently achieving significant sales goals. Educational background includes studies at SUNY Brockport, Buffalo State University, and Erie Community College.