Melissa Shum

Melissa Shum is an experienced marketing professional currently serving as the Sr. Director of Consumer Marketing at Spindrift Beverage Co, Inc. since April 2017, with prior roles including Management Consultant in Brand Communications and Digital Marketing. Previous positions include Digital Marketing Director at NUDESTIX, Marketing Consultant at MSHUM Consulting, and Account Specialist at Carlton Cards. Melissa has a background in social media strategy from COVER FX SKIN CARE LIMITED and experience as a Communications Intern at Corus Entertainment. An academic foundation consists of an Honours BA in Psychology and Communications from York University, a Mini MBA in Marketing from Marketing Week, and a Post-graduate Certificate in Corporate Communications from Seneca Polytechnic.