Tiia Roine

Tiia Roine has extensive experience in marketing and communications, with a focus on sustainability and innovation. Tiia has held roles such as Head of Commercial Communications at SPINNOVA®, Marketing and Communications Manager at Teknos, and Marketing Manager at Partioaitta. Tiia has also worked as a Sales & Marketing Manager at Talent Base and as a Communications Leader at Polar Electro Oy. Tiia has experience in developing marketing strategies, managing teams, and driving sales through various tactics. Tiia's background also includes roles in associations and sports organizations, where they were responsible for communications, marketing, and event organization. Tiia has a strong background in brand building and has worked on global marketing initiatives.

Tiia Roine obtained a Master of Sport Sciences degree in Sport Management from the University of Jyväskylä in 2007. Tiia also completed supplementary studies in business and economics, with a focus on marketing, at the Jyväskylä University School of Business and Economics from 2012 to 2021. In 2013, Tiia obtained a Specialist Vocational Certification in Brand Communication from the Institute of Marketing. Additionally, they pursued a Vocational Qualification in Publishing and Printing, specializing in layout design for digital and print media production, at AEL from 2006 to 2008. In 2004, Tiia participated in the International Summer University Program in Marketing at Copenhagen Business School.