Usman Qureshi

Usman Qureshi is currently a researcher at Spiralyze. Prior to that, they worked as an account manager at Pixel Digital Marketing from October 2018 to July 2019. There, they were responsible for managing up to 10 client accounts simultaneously with annual budgets up to $400k. Usman also increased the average conversion rate from 2.8% to 5.4% by radius/interest targeting, negative keywords, better placements, and remarketing. In addition, they reduced the average CPA from $47.37 to $28.59 (↓60%) after improving quality score, using "if" functions, smart bidding, ad scheduling, and custom audience lists.

Usman Qureshi reports to Hannah Taninbaum, Lead Researcher. Usman Qureshi works with Elizabeth Villaruz - Researcher, Ivana Navarrete Santeliz - Growth Researcher, and Jethro Caorong - Researcher.