Tracie Matheis

Tracie brings years of database marketing experience to Splash Analytics. She joined the team after spending 8 years in healthcare at Humana, and most recently worked as the director of CRM at CafePress. Her expertise includes campaign strategy, predictive modeling, customer segmentation, paid search and online display advertising.

Tracie holds a B.A. degree in Marketing from Eastern Kentucky University. She lives in Louisville with her husband and two children.