Shreeram Keerthi (Sam)

Shreeram (Sam) Keerthi has extensive work experience in the financial and marketing industries. Shreeram (Sam) is currently serving as the Senior Director of Credit Operations at Splash Financial since September 2022. Prior to this, they worked at Marlette Funding from 2015 to 2022, holding the positions of Senior Director of Credit Strategy and Director of Credit Strategy.

Before Marlette Funding, Shreeram worked at Springleaf Financial Services from 2012 to 2015 as the VP Director of Risk Management & Decision Analytics. Shreeram (Sam) was responsible for risk-based pricing, personal and auto loans pricing updates, and loan pricing and offer strategy. Prior to this, they worked as the Lead (Analysis) Risk Management & Decision Analytics at Springleaf Financial Services from 2012 to 2015.

Shreeram also has experience working at Barclaycard from 2008 to 2012, where they served as the Marketing Lead (Analysis) and Marketing Manager (Analysis). Their responsibilities included marketing analysis, customer retention, identifying and evaluating new marketing strategies, tailoring offers to satisfy customer needs, and analyzing test results and performance reporting.

Additionally, Shreeram worked at JP Morgan Chase from 2005 to 2008 as a Marketing Senior Analyst, specializing in acquisitions marketing and investment strategy optimization. Shreeram (Sam) forecasted new account volumes and tracked performance by channel and strategy. Prior to this, they worked at BankOne from 2004 to 2005 as a Marketing Analyst, focusing on low engaged and inactive customers and defining customer segmentation based on card activity.

Shreeram (Sam) Keerthi has a Master of Science (MS) degree in Operations Research & Statistics from the University of Delaware. Shreeram (Sam) completed this degree in an unspecified year after starting in 2003. Prior to their master's degree, Shreeram obtained their Bachelor of Engineering (BE) degree in Computer Science Engineering from Amrita School of Engineering Coimbatore. The specific years of their undergraduate studies are not provided.