Alex Peterson

Alex Peterson has a diverse work experience spanning several industries. They began their career as a Behavioral Therapist at I Can Too Learning Center in 2008 and worked in that role until 2010. From 2010 to 2016, Alex worked as a Studio Engineer at Austin Signal Recording Studio. In 2014, they transitioned to becoming a Production Manager for musicians Mike Posner and Ke$ha.

Alex then entered the marketing field, starting as a Marketing Consultant at UnboundID Corp. (now part of Ping Identity) from March 2016 to August 2016. They focused on digital marketing, content creation, and database segmentation. After the acquisition, Alex joined Ping Identity in 2016 as a Marketing Systems Analyst. In this role, they redesigned the helpdesk system, developed database segmentation and targeting, and implemented GDPR processes. They also worked on optimizing web forms and implementing an online product trial process.

Continuing at Ping Identity, Alex became a Marketing Consultant in August 2016. They played a crucial role in rebuilding the tech stack, implementing Account-Based Marketing tools, and redesigning lead and marketing automation processes.

In 2018, Alex became a Marketing Operations Manager at Ping Identity, overseeing the alignment with the Sales Development Organization, implementing outreach systems, and collaborating with campaign leaders to develop SLAs and dashboards.

In September 2021, Alex joined Bizzabo as a Marketing Operations professional, and in November 2021, they joined Split as a Marketing Operations Manager.

Alex Peterson holds a Bachelor of Arts (BA) degree in Psychology from the University of Guelph, although the specific start and end years are unspecified. In addition to their formal education, Alex Peterson has obtained several certifications. They are certified as an Adobe Certified Expert in Marketo Engage Business Practitioner from Adobe Marketo, which was obtained in April 2023. They have also completed a certification in Design Led Thinking from Experience Point in May 2019. Furthermore, Alex Peterson has obtained a certification in Vista Equity - Demand and Campaign Training from Vista Equity Partners in April 2018. Lastly, they have a Marketo Certification from Adobe Marketo, obtained in March 2017.