Tu Nguyen

Tu Nguyen is the Practice Director at Split. Prior to that, they were a Senior Consultant at Smart Panda Labs, where they oversaw digital marketing operations and logistics for their clients. Tu has expertise in data analytics and reporting, and has helped many companies improve their customer loyalty and conversions. Tu is skilled in A/B testing and segmentation, and is always looking for ways to improve the user experience.

Tu Nguyen has a Bachelor of Arts from Smith College in Government, Third World Development. Tu also has a Master's degree in Executive Masters in Business Administration from the Crummer Graduate School of Business at Rollins College. Furthermore, they have certifications from Split in Level 2: Advanced Feature Flagging, Tealium in Tealium Audience Stream and Tealium IQ (Tag Management), Adobe in Adobe Analytics Reports & Analytics, and Google in Google Analytics.

They work with John Cappelletti - CFO, Christina Singh - VP, Customer Success, and Jared Hawkins - Director of Design. Their manager is Brian Bell, CEO.