Daniel Bergman

Daniel Bergman is a data analyst and sponsorship scout at SponsorUnited, responsible for collecting data on venue advertising at various sporting events and analyzing sponsorship content in broadcast media. Daniel has extensive experience in performance analysis, having worked as a U12-15 performance analyst and foundation phase analyst at Peterborough United Football Club, as well as a first team performance analyst at Salford City FC. Previous roles include foreign language teacher at the British Council and security ambassador at MAG Airports Group. Daniel holds a Master of Science in Performance Analysis in Sport from The University of Salford and a Bachelor of Applied Science in Sport and Exercise Science from Liverpool John Moores University. Daniel's background includes leadership experience as head tennis coach for Camp Leaders and customer service as a key worker at Tesco during the COVID-19 pandemic.