Karina MacIel

Karina Maciel possesses extensive experience in brand licensing and marketing within the sports industry. Currently holding the position of Licenciamento de Marca at Sport Club do Recife since January 2024, Karina manages brand strategy, product development, contract oversight, and monitors key performance indicators and social media metrics. Prior to this role, Karina served as an Analista de licenciamento at Sport Club Corinthians Paulista and gained experience as an Analista de marketing and Estagiária de marketing at Sport Club do Recife, where responsibilities included partner relations, project management, and event production. Early career experiences include roles in marketing at Instituto Shopping Recife and production at Capiba - Estratégia e Inovação. Karina holds a Bachelor's degree in Publicidade from Estácio.