We are the exclusive distributor of Nike in the Balkans region, running both retail and wholesale business.

We reach 43 million consumers in the markets of Serbia, Romania, Bulgaria, Bosnia and Herzegovina, Montenegro, North Macedonia and Albania. Our offices are located in Belgrade, Bucharest and Sofia.

As a company, we cultivate and promote values of teamwork, growth mindset, passion for work, trust and integrity. 

Our vision is to inspire people to move boundaries through sport, by providing access to sport to each and every consumer by delivering Nike products and innovations in the most sustainable way. 

We are part of Nike’s “Move to Zero” initiative and are inspired by sustainable business and fashion. Through various environmental activities and campaigns, we contribute to raising awareness about the importance of a healthy environment and preserving the future of sport.

We operate within the Sport Vision group. 

Belgrade:
Sport Time Balkans
Airport City, Omladinskih brigada 88b
Belgrade 11000

Bucharest: 
Sport Time Trade
Street Dinu Vintila 11, District 2,
Bucharest 021101

Sofia:
Sport Time EU
Bul. Cherni vrah 102D
Sofia 1407

Apparel & Fashion

Retail

Health & Wellness

Sport Time Group

Victorious

Jovan Knežević

Mia Pesic

Hadzi-Djordje Karolic

Jelena Dubovac

Magdalena Djuric

Sonja Jelušić

Sport Time Group

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