Josef Frey is an emerging professional in the field of brand activation and marketing, currently serving as an Intern in Brand Activation at SPORTFIVE since July 2024. Prior experience includes roles such as Venue Signage Coordinator for EURO 2024 GmbH, and Student Brand Ambassador at cip marketing GmbH, where responsibilities involved product training, sales support, and event activation for notable brands like Adidas during high-profile events including the World Athletics Championships. Additionally, experience encompasses a role at crystal communications focused on PR and marketing within the sports and outdoor sector, and a communication position with BMW Group. Josef Frey holds a Master of Science in Sportökonomie from the University of Bayreuth, complemented by a semester abroad at Weber State University.