Briana Bartscherer

Briana Bartscherer has a diverse professional background with extensive experience in sales operations and customer experience within the outdoor industry. Currently serving as the Sales Operations Manager at La Sportiva since December 2022, Briana previously held positions at Active Brands AS, where responsibilities encompassed customer experience and sales operations management as well as customer service supervision. Earlier roles include customer service representation at Sea to Summit and a sales lead position at REI, where Briana conducted training and seminars to enhance customer engagement and brand loyalty. Educational credentials include a B.S. in Business Administration with a focus on Marketing from Colorado State University, along with a degree in Human Dimensions of Natural Resources, Recreation, and Tourism from both Colorado State University and Lincoln University.