Sports Direct
Adrian Woods has a background in business management and sport, holding a Bachelor of Arts with Honours from Coventry University. Experience includes roles as Senior Buyer, Senior Merchandiser, and Senior Allocator at Sports Direct International from April 2003 to April 2007. Adrian completed a dissertation on the effects of the withdrawal of tobacco sponsorship from sport during the university studies. Prior education includes A Levels in Physical Education, Human Biology, and Business Studies from Luton 6th Form College.
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Sports Direct
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Founded in 1982, Sports Direct International plc is today the UK’s largest sporting goods retailer by revenue, and operates a diversified portfolio of sports, fitness, fashion and lifestyle fascias and brands. The Group provides a full multi-channel retail approach across its fascias in the UK, and increasingly across its fascias in continental Europe and elsewhere. The Group also wholesales and licenses its Group Brands to partners in the UK, continental Europe, the Americas, and the Far East.