Lee Broomfield is a seasoned retail professional with extensive experience in management roles. Currently serving as Regional Manager at Sports Direct since July 2022, Lee previously held the position of Area Manager for the UK & EU at Frasers Group from February 2009 to the present, overseeing a portfolio of 15 stores across the South Coast of England and Cyprus, generating a turnover exceeding £60 million. Prior experience includes a Retail Manager role at Woolworths from May 1997 to January 2009. Educational background includes attendance at St. Georges School from 1993 to 1997 and Itchen College, Southampton, from 1997 to 1999.
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