Sharon Lancaster

Sharon Lancaster is an experienced marketing professional with a career spanning over 14 years in the industry. Currently serving as Marketing Manager and previously as Brand Manager and Senior Marketing Executive at Sports Direct since November 2016, Sharon specializes in sports sponsorship development, PR management, strategic campaign planning, and brand activation. Prior experience at Heatons Group from January 2009 to November 2016 includes roles as Senior Marketing/Packaging Executive, overseeing diverse project management and marketing calendar campaigns, as well as Marketing/Design Executive, focusing on campaign design and budget management. Sharon possesses a background in Business & Communications and Marketing, Advertising, PR, Sales, and Sales Management.