SIS Ltd
Simon Johnson is an experienced leader with a strong background in the sports and media industries. Since March 2021, Simon serves as Chair of SIS Ltd, a leading multi-channel supplier of live betting services, following a successful tenure as Chief Executive Officer of the Jewish Leadership Council from 2013 to 2020. Simon's experience includes roles such as Chair of The Rugby Football League, Non-Executive Director at HW Fisher, and Interim CEO of Business in Sport & Leisure. Prior to these positions, Simon held significant roles at The Football Association, FA Premier League, and ITV, showcasing a comprehensive skill set in corporate affairs, rights negotiations, and strategic leadership, underpinned by a degree in Law from King's College London.
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SIS Ltd
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Our mission is to drive value for betting operators globally through the supply of high-margin short-form betting content. We do this by producing live betting channels which provide betting operators with high-frequency high-margin betting content to drive their betting turnover. Our end-to-end solution of live streamed pictures, commentary, data, on-screen graphics, markets and prices means that we can help drive bettor engagement to increase betting revenues, and have been doing this for over 30 years. Our content includes horse and greyhound racing, esports, numbers and virtual events with betting events taking place every few minutes to drive profitable betting.