Rebecca Harrelson

Rebecca Harrelson has an extensive work experience in the field of digital and social media strategy. Rebecca currently serves as the VP of Social Media at SportsGrid, where they successfully launched the first 24-hour network dedicated to sports betting and fantasy community across all social media platforms. In this role, they act as a brand steward, ensuring consistent representation through visual and messaging perspectives. Rebecca also manages influencers/influencer marketing campaigns and creates brand strategies for new and existing social platforms. Rebecca oversees all paid media on social platforms for content promotion and manages internal teams and external reporting structures.

Prior to their role at SportsGrid, Rebecca worked as a self-employed contractor, providing digital and social strategy services. Rebecca was also a Strategist/Engagement Manager at VIRTUE Worldwide, where they were responsible for managing digital strategies for client brands.

Rebecca's previous experience includes roles as a Social Analytics Professional at the Movember Foundation, a Social Media Manager of Strategy at Beachbody, and a Digital Strategist at 2Social Inc. | Social Media Marketing Agency. Rebecca has also worked as a Social Media Strategist Professional at The Sporting News and as a Social Media Producer at the National Basketball Association (NBA).

Before entering the digital and social media industry, Rebecca gained experience as a Store Manager at Mattress Firm.

Rebecca's work experience showcases their expertise and achievements in the field of digital and social media strategy, with a focus on brand management, influencer marketing, and content promotion.

Rebecca Harrelson's education history is as follows:

Rebecca obtained a Master's Degree in Sports Business, Digital and Online Marketing from New York University, from the year 2007 until 2008.

Prior to that, they completed their Bachelor's Degree in Political Science and Sports Business from the University of North Carolina at Chapel Hill, from 2001 to 2005.

Rebecca's high school education took place at Asheboro High School, where they completed their General Education program from 1998 to 2001.

In addition to their formal education, Rebecca also obtained two certifications. In 2015, they completed the Facebook Advertising Go Program from Facebook Advertising, and also acquired the Google Adwords certification from Google Adsense during the same year.