Mark Wennersten

Director New Business Development at SportsThread

Mark Wennersten has over 14 years of experience in the marketing and operations field. Mark began their career in 2007 as Manager of Multichannel Strategic Initiatives at QVC, where they created standards to integrate web and social media promotions across all platforms, and built corporate procedures for internal multi-channel marketing campaigns. In 2010, they moved to QVC-Italia as Director of Video Sales and Marketing. In 2013, they joined Shopping Live as Director of Video Sales and Marketing, where they leveraged their experience to innovate and implement effective strategies that drove sales and improved delivery rates. In 2019, they became Vice President of Sales and Video Production at Shop and Show, where they demonstrated proactive leadership in partnership with cross-functional teams, standardizing processes enterprise-wide, and revitalizing ineffective branding, marketing, and operational protocols. In 2020, they moved to Sports Thread Inc. as Director of New Business Development. Most recently, in 2021, they joined the Italian Trade Centre as an International Teleshopping and Marketing Consultant. In addition, they are the Principal of Wennersten Marketing, LLC, providing video marketing expertise and consulting on a global scale.

Mark Wennersten attended La Salle University from 1985 to 1989, where they received a Bachelor of Arts in Communication Arts.

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Timeline

  • Director New Business Development

    December, 2020 - present