Carolina Laurén

Carolina Laurén is an accomplished communications professional with extensive experience in public relations and brand management across various industries. Currently serving as a Senior PR Advisor & Project Manager at Spotlight since April 2023, Carolina previously excelled as the Global Head of Brand & Public Relations at Nextory, leading a team responsible for PR and marketing strategies across ten European markets. Prior roles include Account Director & Creative Lead at Agency PR, where Carolina managed multiple clients, and a Junior Public Relations Consultant at Geelmuyden Kiese Sweden, working with notable brands. Carolina's foundational experience includes marketing coordination at Hemnet, supplemented by internships that honed skills in PR story creation and event management. Educational achievements include studies at Berghs School of Communication and Lund University, focusing on strategic communication and public relations.