Peter Richardson

Head Of Marketing Effectiveness at Springer Nature

Peter Richardson has a range of experience in marketing and management roles. Peter has worked as Head of Marketing Effectiveness at Springer Nature Group since 2023. Prior to this, they were a Senior Marketing Manager at PFU (EMEA) Limited, where they directed a team and successfully exceeded project targets. Peter also worked as Head of Marketing at Shine Bid Services, Radtac, and StarBase Computer Services, where they were responsible for building brand presence and implementing marketing strategies. Additionally, Peter has experience as a Marketing Consultant at ASR Marketing and as a Senior Marketing Manager at Electric Word plc, where they developed marketing plans and produced catalogues. Peter has also worked as a Contract Marketing Manager at Haymarket Media Group and as a Freelance Marketing Manager at The Economist. Throughout their career, Peter has demonstrated skills in budget control, marketing automation, and agile marketing approaches.

Peter Richardson obtained a BSc (Hons) degree in Metallurgy & Microstructural Engineering from Sheffield Hallam University between 1985 and 1989. Peter then pursued a Master's Degree in Marketing, specifically a Postgraduate Diploma in Marketing, at CIM | The Chartered Institute of Marketing from 1994 to 1995. Peter continued their education at CIM and earned a MCIM degree in Marketing from 1994 to 2016. In 2016, Peter Richardson received a Certificate in Inbound Marketing from HubSpot Academy. Additionally, they have obtained various certifications including "Inbound Marketing Certificate" from HubSpot in September 2016, "Certified Scrum Master" from Scrum Alliance in August 2015, and "BCS Foundation Certificate in Agile" from BCS, The Chartered Institute for IT in September 2015. Peter Richardson has also acquired several certifications in Agile methodologies, marketing tools, and account-based marketing foundations from LinkedIn and HubSpot Academy.

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Timeline

  • Head Of Marketing Effectiveness

    February, 2023 - present